Benefits of Google and Bing Pay Per Click for Local Business

More businesses have now realized the importance of Google Ad words, PPC, and Bing Pay Per Click. Why do you think more people are investing time and effort in these tools? It is because customers know the language of digital business today. We have a list of benefits that will prove to you how beneficial these services can be if implemented in business.

What exactly is Bing PPC?

Bing has grown vastly in the US market and is picking up well in other locations too. Bing Ads are essential to combine with your other digital marketing techniques or strategies. It is because it reaches the audience directly and is very clear in terms of business objectives with them.

Let us check out the various top benefits of associating your company with Google and Bing PPC techniques in local business:

  • Minimal competition:

One of the benefits, why Bing Ads is known, is that these have less competition and are pretty economical to use. Compared to other platforms, Bing proved that their CPC on Bing was 33.5% cheaper.

  • Control:PPC - pay per click

Google and Bing ads offer you more control ooverthe campaigns with advanced features. You may also plan to run the ads per different time zones but the PPC agency Toronto plays an important role in more conversion rate. The ads on Bing are easy to manage even in an international market scenario. On the other side, Google Ads make your network, ad routine, time table, and campaign format catchy with the various features and settings.

  • Target:

Bing ads are more useful in this segment as even mobile devices as easily used with the correct operating system. To add further, Bing also allows adjusting the bid for tab users. This increased from -20% to +300%! Bing has options to include or exclude desktop and tablet traffic reach from their campaigns.

  • Transparency:

When it comes to transparency, Bing ads are preferred more. It is because Google searches do not offer you options to see partner engines, drive traffic, and exclude partner searches. On the other side, the Ad group level in Bing offers you the flexibility of targeting search partners or just Bing & Yahoo partners.

  • Social extensions:

Bing Ads have always been preferred over Google by those looking for social extensions. For instance, it shows the total number of social media platforms’ followers on the ad. On the other side, Google PPC shows only Google+ followers which is limited as not many people use it.

  • Search demographics:

Last but not the least, Google Ads no doubt have a powerful view on demographics on their Google display network window, however; Bing Ads can even control the demographics based on gender, age, and location.

Bing Ads have their distinct advantages and so does Google PPC. You need to understand your business requirements and clear your business objective before choosing either of these. To begin with, we would suggest trying Bing Ads as these are cheaper compared to others and attract more traffic compared to other channels.