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Taking square aim at upping the ante in the handset and smartphone markets, MediaQ has now launched a new graphics chip dubbed the MQ2100 Multimedia Platform Controller.

Having announced its new MQ2100 Multimedia Platform Controller, MediaQ is now further upping the ante in the battle for better graphics on handsets. Saying its new chip lets manufacturers more rapidly integrate embedded cameras and color graphics into existing and new product designs, MediaQ aims to contribute to shortening the design process of OEMs. If the company delivers on its promises, this could benefit customers in terms of reduced costs as well as improved graphics.

The MQ2100 will offer OEMs a new hardware acceleration engine for 2D graphics, increasing LCD screen resolution up to 320 x 240 pixels. The 64-bit graphics engine features double buffering for 176 x 220-resolution, a clear indicator that MediaQ is targeting the smartphone market. In addition, the amount of embedded memory has been increased in order to achieve higher screen resolutions and improved JPEG compression, resulting in what according to MediaQ is “unrivaled” graphics performance.

Specifically designed to meet the requirements of handsets, MediaQ said it selected hardware-based acceleration features for the new chip that aim to speed the responsiveness of multimedia-intensive applications and provide the greater image clarity and color depth needed to clearly view digital pictures, games, and video clips….

Full story @ http://www.infosyncworld.com/news/n/3321.html
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